The conceptualization of this project was spearheaded within the framework of Addmind Hospitality, where i played a pivotal role as the Graphic Designer. It's crucial to acknowledge the collaborative effort that went into making this initiative a success, with various parties contributing their expertise.

The overall design exudes sophistication and relaxation, capturing the essence of a tranquil poolside experience. The grey color signifies modernity, while the blue-green evokes refreshing and soothing qualities of water. The white color adds a sense of purity and elegance.

Aria is known for its’ butterfly. Incorporating it in aria poolside’s logo subtly references the initial identity, creating a sense of continuity and connection with its original brand.